Empowering Growth. One Insight At A Time!

We are dedicated to delivering tailor-made research services that surpass the highest international benchmarks.

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Actra Africa Consulting

We Fluently Breakdown Complicated Data With Ease.

Our analytical approach incorporates behavioral data, operational metrics, and diverse social media sources, fortified by cutting-edge technologies that drive transformative outcomes for your organization or business.

Our Qualitative Analysis

Our seasoned team of researchers and moderators specializes in qualitative research, conducting engaging Focus Groups, Mini Groups, and thought-provoking Brainstorming Sessions. We excel in In-Depth Interviews (IDIs), Paired IDIs, Ethnographic Observations, and Cognitive Interviews, eliciting valuable insights for your projects.


A Dimension of Qualitative Research Possibilities.

We facilitate Virtual FGDs on Zoom and Virtual Dyads on WhatsApp. Additionally, we conduct Online Bulletin Boards on WhatsApp, Google Meet, and Microsoft Teams, ensuring flexible and accessible platforms for valuable insights. We are also adept at incorporating proprietary platforms provided by our clients to ensure a seamless and customized research experience.

Our Work

When the necessity arises to witness reactions and listen to voices, observe and hear as ACTRA moderator adeptly facilitates a discussion involving a group of four to twelve participants.


Engagement can extend beyond the digital research community platform, encompassing face-to-face interactions such as focus groups or involvement in various external touch points.


Acquire the essential quantitative insights to guide strategic choices using a variety of survey lengths, skip patterns, and quotas.


Enable a specific group of participants to offer unstructured insights on a series of carefully moderated and relevant queries.


Explore user experience of your digital platforms and grasp the routes to accomplish task remotely, real-time, or screen-sharing interviews.


Gain insights into your consumers’ perspectives through personalized, in-depth interviews (IDIs). Conducted via phone, online platforms, or video.

Qualitative & Quantitative

We integrate an array of powerful methodologies into our qualitative market research, kickstarting with engaging Focus Group Discussions (FGDs), followed by insightful Individual Depth Interviews (IDIs), illuminating Key Informant Interviews (KIIs), and immersive Ethnographies and Observations.

We’ve successfully executed various qualitative market research assignments, delving into a range of industries and sectors. From Trade Research to Agriculture and Environmental Research, we have the expertise to navigate diverse markets. Additionally, we specialize in Concept Pack Testing to ensure your products resonate with your target audience, and Advertising and Communication Testing to optimize your brand messaging for maximum impact.

Our expertise includes Ethnography, which allows us to immerse ourselves in the lives and experiences of individuals and communities, gaining deep insights into their behaviors and values. We conduct Awareness and Image studies to understand perceptions of brands, organizations, or initiatives in the minds of the target audience. Our Behavior and Attitude studies delve into understanding the motivations and attitudes driving decision-making processes.

Our approach to quantitative market research is built on a diverse set of methodologies, including face-to-face interviews, telephone interviews, hall tests, self-administered questionnaires, and online surveys. We believe in capturing data accurately and efficiently to provide valuable insights for your business. Some of our successful quantitative market research assignments include Usage and Attitude studies, Retail Mapping, and Retail Audit/Trackers, enabling you to stay ahead of market trends and consumer preferences. Additionally, we excel in Agriculture and Animal Health Research, Customer Satisfaction, Staff Satisfaction, Product Testing, and Segmentation studies, empowering you with data-driven strategies to enhance your brand’s performance and decision-making processes.

Our quantitative social research services are designed to deliver valuable insights into various aspects of society. From Baseline Studies and follow-up assessments, we capture essential data to understand the starting points and progress of social initiatives and programs. Through Monitoring and Evaluation, we track the impact and effectiveness of interventions, ensuring optimal outcomes for your projects. Additionally, our expertise in Media Access and Information Needs studies helps identify communication gaps and requirements, empowering you to engage effectively with your target audience. With our data-driven approach, we aim to foster positive societal change and empower your organization to make a lasting impact on the communities you serve

Actra Africa Consulting

We Delight In Client Satisfaction And Value Each Partnership.

We recognize that each client is unique so we closely partner with you to get practical solutions and meet your needs. We take time to assess and understand your requirements to ensure that we deliver your end goal with clarity, keeping it as simple and applicable as can be.