Expertise – Actra Africa Consulting

RESULT DRIVEN

With a unique approach to research & insights.

As a forward-thinking firm, we remain agile and adaptable to the ever-evolving market landscape.

We Understand Complicated Data.

Whether it’s market trends, customer behaviors, or industry dynamics, we ensure that you gain a comprehensive understanding of your data, empowering you to make well-informed decisions.

You can streamline operations
Unlock unprecedented efficiency
Ultimately boost productivity

INNOVATION AND PRODUCT DEVELOPMENT

Concept Acceptance Testing: Evaluating the target market’s response and acceptance of a new product potential before launch.
Pricing Studies: Assessing consumers’ price sensitivity and willingness to pay for a product, aiding in setting optimal pricing strategies.
Product Space Mapping: Analyzing the competitive landscape to identify product opportunities and gaps in the market.

BRAND AND COMMUNICATION

Usage & Attitude: Understanding consumer behaviors and attitudes towards a brand or product.
Brand Trackers: Monitoring brand performance and perception over time, tracking changes and identifying areas for brand improvement.
Retail & Shopper: Analyzing consumer behavior in retail environments to enhance shopper experiences and boost sales.

STAKEHOLDER MANAGEMENT

Customer Satisfaction: Gathering feedback from customers to gauge their level of satisfaction with products or services.
Churn Management: Identifying reasons for customer churn and developing strategies to reduce attrition.
Employee Engagement: Evaluating employees’ levels of satisfaction and commitment to improve productivity and retention.

TRADE

Outlet Census: Conducting a comprehensive count and profiling of outlets within a specific market or area.
Retail Audit: Gathering data on product availability, visibility, and pricing in retail locations.
Mystery Shopping: Using undercover shoppers to assess service quality and compliance with company standards.

MEDIA & PR

Audience Ratings Surveys: Measuring media consumption habits and viewership to guide advertising and content strategies.

AGRICULTURAL RESEARCH

Conducting studies and surveys related to agricultural practices, crop yield, farming techniques, and agricultural market trends.

HOUSEHOLD SURVEYS

Collecting data from households to understand various socio-economic aspects, consumer behavior, and lifestyle choices.

OPINION POLLING

Conducting surveys to gauge public opinions on various social, political, or economic topics to inform decision-making.

Tailored Solutions for Industry Specific Insights.

With meticulous attention to detail, we have crafted these cutting-edge solutions to deliver tangible value and unparalleled insights specific to each industry.

Ask Us How

Cutting-edge product, designed specifically for the forward-thinking

Our innovative solution empowers you to revolutionize your organization’s need. Seamlessly streamline operations, boost productivity, and gain a competitive edge with real-time data and actionable insights.

Monitoring & Evaluation Framework Development: We craft comprehensive frameworks to effectively monitor and evaluate projects, ensuring accountability and optimal results.
Theory of Change and Log Frame Tracking: We track the theory of change and log frames, mapping the expected outcomes and assessing project progress against predefined indicators.
Indicator Measurement: Our meticulous approach includes measuring and analyzing key indicators, providing valuable insights for project impact assessment.
Lessons Generation: We derive valuable lessons from project experiences, facilitating continuous improvement and informed decision-making.
Impact, Causality, and Result Measurement: We rigorously measure project impact, causality, and results, providing a clear understanding of outcomes and their drivers.
DCED Standards: We adhere to the DCED (Donor Committee for Enterprise Development) standards, ensuring rigorous evaluation practices in our development projects.
Sustainable Development Goals (SDGs): Our evaluations align with the SDGs, enabling organizations to contribute effectively to global sustainable development efforts.
Tracking National Goals: We monitor and assess progress toward national goals, helping organizations align their efforts with broader development agendas.

Socio-Economic Studies: We conduct in-depth socio-economic studies, providing valuable insights into various aspects of communities and markets.
Face to Face Interviews: Our skilled researchers conduct face-to-face interviews, gathering comprehensive data for informed decision-making.
Nationally Representative Samples: We ensure data accuracy and representation through nationally representative sample collection.
Semi-Structured Interviews: We engage in semi-structured interviews to explore specific topics while allowing for participant-driven responses.
Focus Group Discussions: Our interactive focus group discussions uncover diverse perspectives, facilitating deeper insights into target audiences.
Mobile-Based Surveys: We leverage mobile technology for efficient data collection, enabling real-time information gathering.
SMS-Based Surveys: With SMS-based surveys, we reach broader audiences, making data collection accessible and inclusive.
Brand Tracking: We monitor brand performance over time, guiding branding strategies and marketing decisions.
Product and Concept Testing: Our rigorous testing ensures the viability and potential success of products and concepts.
Desk Research: We conduct comprehensive desk research, drawing from existing data and literature to enrich our insights.
Street Intercept Studies: Our street intercept studies provide real-time data, capturing on-the-spot responses from passersby.
Geo-spatial Mapping and Analysis: We integrate geo-spatial mapping and analysis to understand geographic trends and patterns.
Usage and Attitude Studies: We explore consumer behaviors and attitudes towards products and services, guiding marketing strategies.

Market Analysis: We conduct thorough market analysis to understand market dynamics and identify opportunities for growth.
Theory of Change: Our approach includes mapping the theory of change to guide project interventions and expected outcomes.
Making Market Work Approach: We adopt the making market work approach to drive sustainable development within market systems.
Logical Framework: We develop logical frameworks that outline project goals, objectives, and the means to achieve them.
Sustainability Analysis and Framework Development: Our focus on sustainability analysis ensures long-term project success and impact.
Systemic Change Measurement: We measure systemic changes within market systems, tracking transformative outcomes.
Poverty and Livelihoods Analysis: We analyze poverty and livelihoods data to inform development strategies and interventions.
Job Creation Measurement: We assess the impact of projects on job creation and employment opportunities.
Mapping Market System Structures: We map market system structures, understanding the dynamics between stakeholders.
Micro and Meso Level Political Economy and Gender Analysis: Our comprehensive analysis includes examining political economy and gender dynamics at micro and meso levels.

Assessment and Audit: We conduct assessments and audits to evaluate environmental and social impact, ensuring compliance with regulations.
Regulatory Reporting: Our team provides detailed regulatory reporting for environmental and social impact assessments.
Compliance Audit: We perform compliance audits to assess adherence to environmental and social standards.
Environmental Site Assessment: We conduct site assessments to understand environmental implications for projects.
Environmental Inspection: Our inspections verify environmental compliance and identify areas for improvement.
Physical Planning: We assist in physical planning, considering environmental and social factors in project development.
Change of User: Our expertise includes assessing environmental and social impact when changing land use.
Building Control: We evaluate building projects for compliance with environmental and social standards.
Social Impact: We assess the social impact of projects, considering community well-being and engagement.

Awareness Raising: We conduct awareness-raising campaigns to promote gender and youth development issues.
Impact Assessment: Our impact assessments gauge the effectiveness of gender and youth development initiatives.
Evaluation: We evaluate gender and youth development projects to identify strengths and areas for improvement.
Indicators Monitoring: We track key indicators to measure progress in gender and youth development efforts.
Statistics, Information, and Measurement: Our research includes gathering statistics and information to inform policy and decision-making.
Gender Sensitive Stakeholder Consultation Policy: We engage in gender-sensitive stakeholder consultations, ensuring inclusive development.
Women and Youth Economic Empowerment Analysis: We analyze opportunities for women and youth economic empowerment.

Partner Assessment Tools: Our partner assessment tools evaluate the suitability of collaborators within the value chain.
Market and Value Chain Mapping: We map market and value chain structures, understanding connections and flows.
Stakeholder Analysis: Our stakeholder analysis identifies key players and their roles in the value chain.
Market and Value Chain Analysis: We analyze market and value chain dynamics to drive efficiency and competitiveness.
Stakeholder Mapping: Our stakeholder mapping highlights critical relationships within the value chain.
Competitive Analysis: We conduct competitive analyses to understand market forces and opportunities.